Watching bubbles turn to ice before your very eyes is pure magic.
It's part of Sony's new campaign for its 4K Ultra HD TV with has Sony's "most beautiful" TV picture ever.
It shows a group blowing bubbles in the snow and watching them freeze in mid air, to a piano version of Rhianna's "Diamonds."
Shot in Whistler by Adam&eveDDB and directors Leila and Damien de Blinkk and with no additional special effects, the impact is nothing short of magic - although it would look better on a big TV, right?
