Legend has it (according to Sportingbet) that Shane Warne doesn't like spicy food - so much so that he once had baked beans shipped to India while on tour.
Now, watch him eat the hottest curry in the world.
It's part of Sportingbet's larger campaign that has seen the former cricketer blasted with 50 paintballs, meet a tarantula and get beaten up by a female kickboxer: all in the name of charity. And a good laugh.
But mostly charity. So far, Warne's challenges have clocked up $35,000 from Sportingbet for The Shane Warne Foundation.
Now he's eating Phaal, the world's hottest curry.
“My mouth was on fire and I was left gasping for air,” Warne said. “That curry is exactly why my love of Indian food is limited only to naan bread."