Making it snow on Melbourne’s hottest day – sounds easy enough.
Creative agency Under One Roof has launched Evian’s latest bottle design with tennis champion Maria Sharapova. The move saw a tennis court covered in snow, and if that isn’t impressive enough, the tennis court was in the sky.
This is the first redesign for Evian in more than 30 years and it was covered live on Channel Nine and Seven News.
The idea behind the campaign is to bring the French Alps to Melbourne and have Sharapova play tennis in the snow. What the agency didn’t anticipate was an absolute scorcher, with temperatures hitting 45 degrees. Safe to say the snow didn’t last long.
There were also some cute kids taking on Sharapova in a game of tennis, a Q&A and media interviews as part of the activation.
