South Australia has made its way to London in a new campaign for winemaker Oxford Landing Estates.
The business has taken out advertising billboards across London's underground stations, black cabs and streets, delivering the message: "Get to know a real South Australian."
The campaign is authentically Aussie, introducing the farmers that prune the vines at the Oxford Landing Estates winery.
“We’re technically farmers – not entertainers, so we wouldn’t have agreed to do it if we didn’t believe in its authenticiy,” said Andy La Nauze, Oxford Landing Estates winemaker.
Credits
Client: Oxford Landing Estates
Creative agency: kwp!
