Ronald McDonald House Charities (RMHC), founded in memory of McDonald's' creator Ray Kroc, has released Tree of Life campaign, via by Leo Burnett Sydney.
The campaign sets out to raise awareness of the charity’s cause in keeping Australian families together when children fall ill. The Three of Life clip asserts the importance of family support during treatment.
“When we engaged Leo Burnett Sydney, we knew we wanted to keep RMHC’s core objective of keeping families together at the heart of the campaign,” said chief executive officer of RMHC, Malcolm Coutts.
“The Tree of Life demonstrates the heights that ill children who remain with their families are able to climb to. Put simply, it shows that when families stay close, children heal faster. We’re thrilled with the final spot from Leo Burnett,” added Coutts.
The campaign, produced by Revolver, will feature on TV, cinema and digital.
Credits:
Ronald McDonald House Charities
CEO - Malcolm Coutts
National fundraising and communications manager - Donna Tunbridge
McDonald’s
CMO - Mark Lollback
Director of marketing, Australia - Madeleine Fitzpatrick
Director of marketing, New Zealand - Chris Brown
National marketing manager - Mark Wheeler
Senior brand manager - Ken Russell
Brand manager - Lizzie Riley
Leo Burnett
Chief creative officer - Andy DiLallo
Creative group heads - Brendan Donnelly, Guy Futcher
Executive producer, broadcast - Bill Doig
Planning director - Caroline Ghatt
Planner - Natalie Skovron
Group business director - Paul Everson
Senior business manager - Neil Duncan
Production - Revolver
