Licking a battery and being shocked in a field of charged wires is the same thing, right?
Tough Mudder has launched its first global campaign with creative agency Rokkan. The three 30-second videos and one 60-second clip plays with the idea that children are fearless and you should be too by completing the 16km obstacle course.
The first video shows a young boy placing a battery to his tongue followed by a slew of muddied up bodies crawling/jumping/running and generally doing some hard-core stuff.
The campaign is intended to reach a broader audience that hasn't heard of Tough Mudder and to hopefully find a new generation of daredevils to compete this year.
The digital component of the campaign encourages participants to post themselves doing something fearless on social media using the hashtag #ItsAllBeenTraining for a chance to win a trip to the event.
Hey, if a kid can jump off a swing, you can surely jump into a giant puddle of muddy water…
