Australian baby brand tooshies by TOM launches bold campaign that aims to strike a chord with the nature of modern-day parenthood.
Australian sustainable baby brand tooshies by TOM has launched its first out-of-home campaign to promote tooshies by TOM’s range of eco-friendly nappies.
Composed of raw images of mothers by Australian photographers Amelia Fullerton and Bobby Clark, the campaign celebrates the early days of parenthood that are made easier with TOM’s eco-friendly nappies.
The message to parents is clear – the future of the next generation starts now.
Known for sustainable initiatives with its feminine care brand TOM Organic, the campaign seeks to shift parents towards its plant-based nappies and wipes that are gentle on bottoms and the planet.
Founder of tooshies by TOM & TOM Organic Aimee Marks says she's proud that the business is taking a bold step to encourage parents to concious about the products they use.
“One of the mums in the campaign is our very first employee, Amber, as we want to reinforce that we have created products that we use on our own children.”
The tooshies by TOM campaign will roll out across large format billboards and at tram and bus stops across Australia’s east coast, as well as online.
