The campaign aims to shine a light on rising talent and will span across 13 markets to uncover local talent.
Tiger Beer has launched its latest global campaign which focuses on the concept of innovation and creative courage.
The campaign, features a group of 'Uncaged Heroes' and was created by creative agency Marcel Sydney.
Each of the brands' 'heroes' were selected from multiple disciplines including dance, technology, fashion, art and food.
The campaign aims to shine a light on rising local talent and will span across 13 markets.
Taking place across New Zealand, Asia, Canada and Germany, the campaign culminates in a global event in Venice, Italy later in the year.
“Uncaged is a reminder of the tremendous potential that lies within the young generation, and we want to use our global scale to ensure that these people are given the recognition and support they deserve as they use their creative talent to make a positive impact in their communities," Tiger Beer, Heineken Asia Pacific regional corporate affairs director Jeremy Beadles, says.
In addition to a launch film, the stories of these 'Uncaged Heroes' and their work will be shared through the brand’s social media channels and campaign website www.uncage.com.
