Tennis Australia's new ad to promote next year's Australian Open provides some magical moments and ramps up the FOMO.
After watching this TV spot, few tennis fans would want to miss one single second.
The new promo for the 2018 Australian Open, produced by Landor, Brisbane motion agency Breeder and New York sound studio Nylon, stirs on the emotion of what happened at this year's epic event.
Can anyone forget the five-set thriller between Roger Federer and Rafa Nadal - quite possibly the greatest men's final in Australian Open history?
Or how about the Williams sisters teeing off in the women's decider, the greatest tennis family currently in the sport.
It was brilliant television and those awe-inspiring moments have been beuatifully crafted it to give fans mega FOMO for next year's event.
The campaign, ‘Don’t miss a second’, has a beautiful little surprise at the end.
I'm going to leave that one right here for you to view, it's worth seeing this out to the best.
Credits
Client: Tennis Australia
Landor: Art direction and design
Nylon: Sound engineering
Breeder: Motion, edit and production
