First water was turned into wine and now wine has been turned into sound.
Digitas has partnered with a visual artist and sound architect to deliver an experimental campaign for Stoneleigh Wild Valley that captures the wine brand’s philosophy.
To excite wine lovers, Digitas teamed up with visual artist Susi Sie to transform wine itself into a visual language.
In the ad, the artists and designers took inspiration from reviews by connoisseurs and wine lovers, capturing natural sounds from the wine itself and from Stoneleigh vineyard and translating the wine into an organic visual language.
The clip from Stoneleigh Wild Valley introduces their wine to a new generation of Australians.
The film ‘Original Art by Stoneleigh’, by Digitas debuted as the centrepiece of wine tasting exhibition in Melbourne curated by Electric Collective.
Digitas creatice director Simon Brock says, “Stoneleigh Wild Valley wines are both rich and complex – each one an original, wild fermented work of art. Our idea captured the essence of the product to create an ode to Stoneleigh’s minimal winemaking philosophy and craft.”
