Spotify has leveraged its consumer data for its latest holiday campaign.
Spotify Australia has revealed its much anticipated annual Wrapped campaign, celebrating the year in music through key cultural moments and artists from across 2018.
The campaign centres on using Spotify’s always playful creative to offer a moment of reflection about the role that music and Spotify plays in the daily lives of Australians and culture.
Spotify Australia and New Zealand Marketing director, Serena Leith, said: “We wanted to channel the extraordinary year that was, and to showcase how Spotify is such a beloved and essential part of our daily lives, indelibly marking these Australian cultural moments, through music.”
It features across out of home, digital and social in markets worldwide, including Sydney, Melbourne and Brisbane.
As a special feature this year, Spotify Premium users will also have the opportunity to share their own personal 2018 Wrapped share card on digital billboards in some of the most iconic locations around the world.
“Our annual Wrapped ad campaign is yet again, a true embodiment of our leading position as a true platform for discovery," Spotify’s global head of consumer marketing June Sauvaget said.
"At the same time, it serves as a large-scale 'thank you' to our listeners for their collective impact in shaping the platform throughout the year while further solidifying our place in the global cultural lexicon."
