Spotify Australia and New Zealand is targeting millennials in a new campaign showing different ways listeners use the service: workout, travel, romance and partying.
Spotify has launched a four-part video education series focussing on its best features. Using music by Australian artist L'Tric, the mobile-first creative showcases some of its most popular features such as ease of sharing music across social apps and channels - including Facebook and WhatsApp - ability to browse music by mood and Spotify Premium's offline feature.
Spotify Asia Pacific director of marketing Serena Leith said: “We know a tonne about our users’ listening habits and brands can now leverage this almost infinite data pool to create campaigns with pinpoint accuracy, leveraging our extensive and compelling content.
“This data-led campaign showcases our most popular use cases for Spotify in a fun way and highlights the many ways millennials naturally mix Spotify into their social media conversations.”
The campaign is rolling out across mobile, Facebook and YouTube pre-rolls.
Workout: link
Travel:link
Romance: link
Partying: link
