Lynx/Axe takes hold of your love life through the ages in its latest campaign “Soulmates”, created by BBH London.
The campaign is being rolled out across Europe and tells the story of a man's ill-fated pursuit of a woman throughout history. Luckily for modern day man, Unilever has the answer: douses of Lynx/Axe.
The ad uses the tagline: "Don't rely on fate."
The company states, “While Axe continues to help men succeed in the game of attraction, the new campaign adopts a more progressive take on the story by reflecting a more thoughtful and romantic view of the relationships between a guy and a girl.”
Credits:
Client: Axe
Global Vice President: Tomas Marcenaro
Global Brand Director: Fernando Desouches
Senior Global Brand Development Manager: Jeronimo Cadenas
Global Brand Manager: Michal Berski
Agency: BBH, London
Deputy Executive Creative Director: David Kolbusz
Creative Directors: Gary McCreadie, Wesley Hawes
Creative Team: Matt Fitch, Mark Lewis,
Interactive Art Director: Vinny Olimpio
Strategic Business Lead: Ngaio Pardon
Team Director: Heather Cuss
Team Manager: Amy Forster
Strategy Directors: Agathe Guerrier, Tim Jones
Strategist: Shadi Sarreshtehdarzadeh
Film Credits:
BBH Producer: Chris Watling
BBH Assistant Producer: Vaia Ikonomou
Production Company: Biscuit U.K.
Director: Tim Godsall
Executive Producer: Orlando Wood
Producer: Rick Jarjoura
Director of Photography: Tim Hudson
Postproduction: Electric Theatre Collective
Editing: Rick Russell, Final Cut
Sound Design, Mix: Raja Sehgal, Grand Central Recording Studios
Additional Track Laying, Sound Design: Miles Kempton, Grand Central Recording Studios
Music Supervision: The Most Radicalist Black Sheep Music; Leland Music
Music Production: Leland Music
Print Credits:
BBH Producer: Sally Green
Creative Directors: Gary McCreadie, Wesley Hawes
BBH Interactive Art Director: Vinny Olimpio
Computer Graphics: Richard Green, Wellcom
