SocietyOne ensures coverage for unexpected expenses in the latest campaign from KPMG's UDKU.
SocietyOne has launched its latest campaign encouraging everyone to avoid credit card debt when unexpected expenses occur.
The ad, by KPMG's UDKU, follows a character named Dave who has his expenses under control until a rain of unexpected bills hits, including a broken fence, wedding trip to fiji and the surprise of triplets.
SocietyOne saves the day by rewarding Dave's good credit with a low-interest loan, keeping him from resorting to a credit card.
The campaign aims to provide relief to anyone facing emergency funding issues and encourage those not to turn to a credit card, especially with the upcoming Christmas holiday.
“Life is filled with the unexpected, and with $37 billion of revolving credit card debt in Australia at interest rates of up to 20 per cent or more, it's important for Australian consumers to understand there are alternatives,” SocietyOne brand and communications manager Nikki Avery says.
“When 'it' happens, such as a surprise new addition to the family or the need to go on an unexpected overseas trip, a personal loan is often a better solution."
The ad follows SocietyOne's first ever campaign launched in 2016, which helped the company has grow substantially.
“SocietyOne is growing up and has established itself as a genuine alternative to credit cards. As Australia's first and leading marketplace lender, we've now loaded around $500 million to more than 20,000 customers since its inception 6 years ago,” CEO Mark Jones says.
“This new campaign is a part of our strategy to drive our next phase of serious growth, and will leverage the greater demand for credit presented by the holiday season, while offering Australians a way to ease the stress in this sometimes quite financially trying period.”
According to Jones, Australians reached $29 billion in credit card debt over the Christmas period but continue to take charge of their finances with 61% of SocietyOne personal loans used for debt consolidation.
“It really does happen to the best of us. However, a personal loan could be a far better solution than a high interest credit card. We wanted the ads to demonstrate this in a way that is reflective of who we are as a brand, which is why we also made the adds lighthearted and a little cheeky,” Jones says.
The campaign has created several seven-second ads to run across digital platforms as well as a 30-second TVC.
