The TVC is part of Samsung’s long-running partnership with Netball Australia and builds on the Samsung’s 2016 Rethink Role Models campaign.
Samsung Australia has launched its latest TV ad campaign, ‘The Ad I Was Supposed To Make’, featuring former Australian Netball captain and Samsung ambassador Sharni Layton.
The campaign examines Layton's drive to defy odds and return to the sport she loves, following both her personal and professional challenges.
The campaign was developed with creative agency Leo Burnett Sydney
The story is aligned to Samsung’s proposition of “Do What You Can’t”, based on developing products, innovation and experiences that can help empower people.
“Sharni’s story carries a valuable message about overcoming her own challenges through courage, perseverance, and reflection. It’s a story that we want to celebrate and showcase to audiences as it explores a personal journey that many Australians can associate with," newly appointed Samsung CMO Josh Grace says.
The campaign features variations of 15, 30 and 47-seconds and the 30-second spot aired on Channel Seven during the Australian Diamonds’ first game at the Commonwealth Games.
“While the games will deliver many inspiring stories of perseverance and victory, none are quite like Sharni’s story. Instead of facing the best teams from the Commonwealth, she was forced to face a different challenge. To have endured what she has and still be so dedicated to get back to the game makes Sharni the embodiment of ‘Do What You Can’t’, which is what we wanted to celebrate,” Leo Burnett Sydney executive creative director Vince Lagana adds.
The TV ad will continue to air on Channel Seven for the duration of the Games and will run across national and Seven West Media digital channels, as well as on Samsung’s digital and social platforms.
