Virgin Australia is sharing 'secret travel stories' in a bid to bring Kiwi tourists to Oz.
The recent partnership between Tourism Australia and Virgin Airlines means there's a big push to promote the Land Down Under to neighbouring New Zealand.
Virgin Australia is asking for Australian tales covering the categories food and wine, nature and wildlife, shopping, shows and events and culture. Tales can be swapped in exchange for a chance to win one of four trips around Australia with Virgin Australia. Voting begins 30 June.
'Secret travel stories' features in a half-wrap of the New Zealand Herald and will run for four weeks across print, radio and digital.
Credits:
Creative agency: Raydar
Media agency: OMD
Radio network and media partner: APN
