The new campaign encourages viewers to visit a new website to ensure they are sufficiently prepared for bushfire season.
The NSW Rural Fire Service have launched a new campaign to encourage residents of at-risk locations to make a fireproof plan.
Using human stories where key questions “when will you leave?”, “what will you take?” and “where will you go?” have not been answered, the campaign aims to demonstrate the danger posed by insufficient preparation ahead of bushfire season.
A microsite has been developed to allow people to review and refine their bush fire emergency plans.
The campaign is the third from J. Walter Thompson for the NSW RFS, following on from the success of its previous pushes in 2015 and 2012.
The campaign will run across television, cinema, out of home, digital and microsite.
