RSPCA Pet Insurance has launched a TVC celebrating the loving feeling pet owners get knowing their best friend is covered.
RSPCA Pet Insurance has launched the new campaign tapping into the secure feeling experienced when we know the furriest members of our families are covered by insurance.
Created by agency Eardrum, the TVC, titled 'That RSPCA Feeling', features a dapper Afghan Hound and its cheerful owner with no worries in the world after returning from a visit to the dreaded vet.
Complimented by a Barry White inspired voice over, 'That RSPCA Feeling' draws on feel good humour while also showcasing the great benefits and security that RSPCA Pet Insurance has to offer both pets and pet owners.
“We wanted to share this elated, peace-of-mind feeling pet owners, and their pets, experience, even after a trip to the vet. It’s a very direct, rational message, communicated in an unmissable visual,” Eardrum creative director Ralph van Dijk says.
“While food and medical expenses are the biggest economic burdens for pet owners, it seems Australians are willing to ensure their pets live healthy and happy lives and we make that affordable,” distributor of the insurance, Greenstone's chief marketing officer Simon Hovell says.
The TVC is currently running on national TV and digital.
