You wouldn't think you'd have to do much advertising for the live NFL games, being as it's as essentially American as apple pie, Uncle Sam and - well - HBO TV series, I suppose.
In any case, Fox has produced a range of new spots for its NFL on FOX shows featuring actor and 80s heartthrob Rob Lowe.
This isn't any conventional advertising either, as the spots range across him conversing with a hologram of 69-year-old New Yorks Giant coach Tom Coughlin, musing on how he'll appear at a similar age, to him starring alongside Fox Sports mascot Cleatus, who happens to be a robot.
Lowe is currently starring in The Grinder, a new Fox comedy show.
Hank Perlman at Hungry Man directed the quirky videos.
Credits
Client: Fox Sports
EVP, Head of Marketing: Robert Gottlieb
SVP, On-Air Promotions: Bill Battin
VP, Production: Keith Hritz
VP, Creative: Blake Danforth
Creative Director: Josh Nichols
Producer: Lily Lam Ma
Ads: "Eagles Jets," "Sleep," "Theme Music"
Agency/Production Company: Hungry Man
Writers: Allan Broce, Hank Perlman, Loren Tarquino
Producer: Allan Broce
Director: Hank Perlman
Line Producer: Caleb Dewart
Director of Photography: Eric Steelberg
Production Designer: Paul McConnell
Editorial: Beast
Editor: Paul Norling
Producer: Mary Stasilli
Executive Producer: Astrid Downs
Color: Bob Cespa CO3
VFX: Method
Executive Producer.: Stephanie Gilgar,
VFX Supervisor: Vernon Wilbert
Music: NFL Films
