Rimmel, partnering with the charity Cybersmile, stands up against beauty cyberbullying in the latest campaign.
Rimmel London has launched global campaign 'I Will Not Be Deleted' to stand up for the women worldwide who have experienced beauty cyberbullying.
The campaign, starring Rita Ora & Cara Delevingne, showcases real stories in a bid to highlgiht that beauty bullying happens in all walks of life.
The campaign aims to spark a global conversation surrounding beauty cyberbullying by teaming with influencers and individuals and to utilise its platform to promote the concept of individual beauty.
“Rimmel has a clear purpose to inspire people to experiment and express themselves with makeup to be their authentic self. As a brand, we are against narrow definitions of beauty, people being shamed, judged and criticised because of their looks,” says Coty Rimmel Global Marketing’s Vice Presiden, Sara Wolverson.
The Cybersmile Foundation’s CEO, Scott Freeman says: “We are excited to be partnering with Rimmel, working together for a more inclusive Internet where people can recognise and celebrate their own beauty and individuality without fear of ridicule, bullying and abuse.”
