Ride to Live

14 June 2011
 

Advertiser: Headspace / Unit

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Youth mental health organisation Headspace has partnered with sports clothing brand Unit to launch a campaign aimed at reducing youth suicide.

Created by in-house by Unit, "Ride to Live" encourages young people to talk about their feelings before things get out of hand.

The campaign consists of print advertising and wristbands for sale with donations going towards Headspace.

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