Richards Rose brings children and scientists together to help fight kids cancer.
The Kids’ Cancer Project's latest campaign sees the non-profit combine forces with Richards Rose feature the two differing perspectives involved in child cancer treatment.
This three year endeavour sees the campaign highlight the relationship between the children in treatment and the scientists who are working to prevent childhood cancer through their research projects.
“It’s our most organised brand campaign effort since we started over 25 years ago, and is a true reflection of our point of difference which is all about science and kids coming together to tackle cancer,” CEO of The Kids’ Cancer Project Owen Finegan says.
“The Kids’ Cancer Project is a wonderful cause that tangibly goes after the beast that is cancer. This campaign amplifies what they do: bold science that truly helps these brave kids. It’s delivered in an emotive, upbeat tone because there is real progress happening that needs to be maintained in order to beat cancer,” CEO at Richards Rose Digby Richards.
“Director Tony Prescott really captured both the innocence of the kids and the commitment of the scientists in a way that could never have been done if we had staged anything. These are real moments, shared openly and without fear, and made this campaign a real joy to create,” Creative Director at Richards Rose Simon Edwards says.
The campaign is being rolled out over the next 12 months across digital video, public relations, event and database marketing.
