Surfing santas = 'Straya
RedBalloon knows an Aussie Christmas is not complete without surfing Santas, 320 of them to be exact.
The online gift retailer broke the Guinness World Record for ‘world’s largest surf lesson’ at Bondi Beach today (Tuesday) after 320 locals paddled out and participated in a 30 minute surf lesson from RedBalloon supplier ‘Let’s go Surfing’.
RedBalloon CEO Nick Baker said: “Surfing in December truly highlights the Australian summer Christmas. We were really excited to work with ‘Let’s Go Surfing’ and with Bondi locals to break this record and to share an unforgettable RedBalloon experience with all 320 who participated."
RedBalloon gets four out of five Santa hats for clever brand activation this silly season.
