Featuring Australian actor, Rodger Corser.
realestate.com.au, has launched its spring marketing campaign with a headline TVC featuring Australian actor Rodger Corser.
The campaign explores the question ‘What makes a home a home?’ With the backing of Silverchair track Straight Lines, Corser takes a walk through a series of Australian homes offering a warm and light-hearted look into the important role homes play in our lives.
The powerful message that homes are not just where people live, but where they belong, where they connect, and where they can be their best selves, highlights the valuable connection Australians have to their homes.
Launching on August 13 with a mix of 45, 30 and 15 second variations, the TVC will appear during programming across metro, regional and catch-up TV nationally.
The campaign continues realestate.com.au’s focus on the leading property valuation tool, realEstimate. The tool, powered by PropTrack, offers Australians a free and instant estimate of their home’s value.
This follows the launch of realEstimate earlier this year, which resulted in one in four Australian properties now being tracked by their owner on realestate.com.au.
The campaign will also feature across outdoor and online display, radio, digital audio such as Spotify, online video including YouTube, and various social channels.
REA group general manager – audience & marketing, Sarah Myers, said the company knows spring is always a pivotal time for the property market, and as September looms, its already seeing strong growth in buyer engagement and enquiries.
“Whether you’re buying, selling, or just curious to know what your home is worth, realestate.com.au is where more than 2.7 million Australians go every day to to help decide their next move," said Myers.
“We’re thrilled to be able to work with great Australian talent like Rodger on our latest campaign. Being able to pair dynamic on-screen talent with an Aussie track as iconic as Straight Lines, is something that we’re really excited about.”
The creative was brought to life by the team at Brand+Story and produced by Elastic Group, with sound by ism Studios.
Credits:
Agency: Brand+Story
Writers: Paul Chappell, Josh Whiteman
Production and Post: Elastic Group
Director: Josh Whiteman
Creative Director: Paul Chappell
Executive Producer: Nathan Richman
Producer: Kadi Lokk
DOP: Peter Eastgate
Sound: ism Studios
