QUT and BCM find out what the uni's young graduates are up to.
Queensland University of Technology (QUT) is building on its 'Graduate Success' brand series, which features stories from graduated students with a 2017 campaign.
From BCM Partnership, the spot centres on Business and Software Engineering graduate Sam Senior who now works as a Strategy Consultant with Bain and Company in San Francisco.
The Graduate Success series showcases the success of QUT graduates and its positioning as ‘a university for the real world’.
The brand platform and campaign series has been running for well over a decade for the university.
BCM managing director Kevin Moreland says: “Working with a client with such a strong vision and commitment to consistent branding over such an extended time is quite unique, particularly in the tertiary education sector.”
“This fantastic brand platform, built on keeping everything ‘real’, from the filming style, to the graduates, to the aspirational yet relatable style, has continued to elevate QUT as the clear market leader in the Queensland tertiary education category for well over a decade,” he adds.
The campaign is rolling out across TV and online, including social media channels, as well as out-of-home.
