Princess Cruises revealed its new campaign in time for the holidays to showcase its elegant offering.
Princess Cruises has released its second Australian-produced campaign to provide a glimpse into life on-board its ships.
The campaign ‘Symphony of Service’ was created by MediaCom’s specialist division MediaCom Beyond Advertising.
The spot is set on-board its newest and largest ship, Majestic Princess, and features an original soundtrack. To the sound of classical music, the ad takes us through a day in the life of a Princess Cruises customer, from early mornings spent on the deck, to lavish dining experiences and late-night dancing.
Princess Cruises director of sales and marketing Nick Ferguson said it wanted to focus not only on the ship but also the crew.
“’The symphony of service’ is a taste of the truly rejuvenating experience you can have on-board,” Ferguson said.
MediaCom Beyond Advertising global executive creative director Gemma Hunter said it took significant effort to bring the campaign together.
“While on the surface it looks effortless, the vision that is poured into crafting and creating experiences that leave lasting memories on guests is truly extraordinary,” Hunter said.
“At the heart of this is the notion that an entire world is conducted just for you. It’s been an honour and privilege to bring such an authentic and true benefit to life.”
The campaign rolls out across TV, cinema, print and social media.
Credit
Nick Ferguson, Director of Sales & Marketing, Princess Cruises
Chloe Jones, Marketing Manager, Princess Cruises
Alexandra Ward, Brand Marketing Specialist, Princess Cruises
Cassie Carter, Graphic Designer, Princess Cruises
Gemma Hunter, Global Executive Creative Director, MediaCom
Michael Waymouth, Client Partner, MediaCom
Tom Charles, Group Account Director, MediaCom
Maddy Cunich, Content and Partnerships Director, MediaCom
Simon Jarosz, Creative Director, MediaCom
Taylor Thornton, Associate Creative Director, MediaCom
Alastair Anisimoff, Social Creative, MediaCom
Charlotte Martin, Senior Social Executive, MediaCom
Bart Hodgen, Group Strategy Director, MediaCom
Alex Gough, Strategy Director, MediaCom
Abi Henderson, Planning Director, MediaCom
Jerome Velasquez, Digital Investment Director, MediaCom
Nicholas Hinchley, Digital Investment Manager, MediaCom
Lindsay Beeren, Investment Senior Executive, MediaCom
Rachel Andrada, Investment Executive, MediaCom
Taufiq Zainal, Digital Investment Coordinator, MediaCom
Chelsea Harris, Investment Coordinator, MediaCom
Jonathan Nyquist, Director, Airbag
Executive Producer, Alex Tizzard, Airbag
Justin Shave, Head Composer, Uncanny Valley
Charlton Hill, Head of Music & Innovation, Uncanny Valley
Matt Perrot, Audio Director, Uncanny Valley
Erin McGookin, Post Production Producer, Hogarth
Mark Bennett, Senior Editor, Hogarth
