AdNews Newsletter
It's the region's biggest-ever community driven tourism campaign.
The first iteration of the platform comes to life in an integrated campaign developed with Edge, Havas Media and Red Havas.
Heartbeats 4 Sneakers will see five of the last decade’s most sought-after sneakers awarded to true sneaker lovers, who enter using their heartbeat.
TV and digital assets are supported by radio recorded commercials and live reads.
The app was developed in response to an increasing number of Victorian boaters and paddlers suffering injuries on the water.
It features a lamb in a field beside the words "We're individuals. We're not jumpers. Wear something vegan."
People will be able to try on Gucci shoes via Snapchat's AR lenses.
The multichannel campaign will be executed across out-of-home, social media, digital and TV, using tactical placement targeting.
The work was created by the company’s new internal creative team, RB Studio.
Reunions was created by Clemenger BBDO Melbourne.
The campaign depicts the friendship of a cow and a hen as they roam freely around the farm together.
Children’s cancer charity Camp Quality launches is hosting a Camp In on July 4.
A series of quirky videos that see tourism operators "pass a pineapple" around the region.
The multi-media campaign will run on FTV, BVOD, digital, social and digital OOH.
The film was produced by FINCH in association with the Emmy Award winning team at Supper Club.
The campaign launches with a short film across Skyscanner’s owned channels.
The Australian artist has re-recorded the original reveal trailer track for The Last of Us.
The Inspired Unemployed, Tuka and Thandi Phoenix all star in the campaign.
