Paralympians will receive an extra dose of support with a tie up between Ooh!Media, Qantas and the Australian Paralympic Committee (APC) to boost donations.
As part of the deal, Ooh!Media has pledged a million dollars of advertising assets to help APC call for increased donations to send its athletes to Rio. The ad campaign, created by APC will feature in 11 airport terminals as well as 17 Qantas clubs, business and chairman lounges nationally.
Ooh! has also announced it will donate up to 5% from every Ooh!Fly advertising package booked in the first half of 2016 in addition to public donations.
Ooh!Media CEO Brendon Cook said: "The stories of Australia’s Paralympic athletes are inspiring and our “Road to Rio” initiative is aimed at helping these determined and courageous athletes achieve their dreams.
“It’s an opportunity for major advertisers and the entire media industry to rally together and support the Australian Paralympic Team, one of the nation’s most important sporting teams, to get to Rio next year.”
In addition, Qantas' business rewards program, Acquire, had donated two million points to be credited to clients in the form of three major prizes as a thanks for supporting the Paralympians.
APC CEO Lynne Anderson said the APC is a registered charity and relies on the support from the Australian public to deliver the Australian Paralympic team.
“The work we do at the Australian Paralympic Committee helps shape community attitudes towards disability and helps Australians with a disability to participate in sport to the level of their choice," Anderson said.
"Our work with partners such as Ooh! and Qantas is central to delivering our Team to the Games and with their belief in Australia’s Paralympic athletes, together we can continue changing lives through the power of sport."
The Road to Rio initiative will run from November through to the end of February, with all airport media bookings over $50,000 in the first half of 2016 qualifying for the Paralympic donation.
