You're probably really good at giving other people advice, but when was the last time you listened to yourself? Open Colleges says the time is now.
The new campaign, Listen to Yourself, by creative agency YOLO is an extension of Open College's 2014 campaign and aims to empower people to take action and take on a new area of study.
The commerical focuses on a mother who is full of good advice about taking a leap, but won't take her own advice when it comes to taking up a new course at Open Colleges.
YOLO creative partner Justine Metcalfe said: "The creative was based on the insight that people give good advice to others, telling them all kinds of wise and inspiring things that help them work towards a better life. But when it comes to ourselves, we often don’t follow our own advice. So the idea of ‘Listen to Yourself’ was born.”
At certain lifestages, between 25-45 years of age, people begin to re-evaluate their lives and seek to improve them. Open Colleges aims to target women in the age bracket that may have put family needs before their own.
Open Colleges head of brand and communications Matt Hill said: "We knew that to stand out we couldn’t just promote courses, we had to amplify the emotional benefit of joining Open Colleges. We wanted people to feel empowered and confident that they can improve their life through education."
Credits:
Creative – YOLO led by Justine Metcalfe, creative partner
Client – Matt Hill Head of Brand and Communications, Open Colleges
Media – Chris Christofi, Head of Strategy, Bohemia
