Local streaming service Presto is using Hollywood star Naomi Watts to front its new campaign as it takes on the US goliaths by getting customers to "demand more".
The campaign, which is launching nationally this Thursday, see Watts embrace the "demanding" side of her personality, by playing an over-the-top, diva version of herself.
It was film in New York by director Jeff Low, while Watt's brother and professional photographer Ben Watts captured the photography of the actress.
Presto interim CEO Shaun James said: "Naomi is the perfect fit for this role as she is not only a highly respected, instantly recognisable personality in Australia, but she is also considered to be someone who is anything but demanding. We hope it will be entertaining for Australians to see her in this tongue and cheek role.
“Our new Demand More campaign, in which Naomi features, shares the great news that unlike other SVOD services, Presto gives Australian viewers access to HBO content and exclusive TV shows like Aquarius, Mr Robot, The Walking Dead, some of Australia’s best dramas like Wentworth and Packed to the Rafters, as well as must-see movies.
"Australians really can be more demanding with their Presto on demand service.”
The campaign will be rolled out across TV, print, social and digital as the service ramps up its marketing efforts to coincide with the launch of new programming and service innovations.
