The technology firm says it wants customers to be done with the frustrations of managing finances.
MYOB’s in-house creative team, The Purple Agency, has rolled out a new ‘creative platform’ for the technology company called Done.
It attempts to illustrate the frustration of how managing finances always seems to be at the bottom of a organisation’s list of things to do and that MYOB systems can make it much easier.
MYOB provides online business management solutions to more than 1.2 million customers across Australia and New Zealand.
“MYOB is essential for business success,” MYOB group head of brand and communications Ben Lemon said.
“Our products make it easy to manage the accounts by automating tasks, and our cloud-based products mean you can work anywhere, have full visibility of cash flow, and real-time insights into how your business is tracking.
“It also provides online connectivity with a business’s bookkeeper or accountant.”
In 2016, MYOB revealed a new brand identity and a revised vision of helping businesses succeed.
Lemon said the Done creative platform builds on MYOB's brand repositioning of 'Simplify Success'.
“It brings to life our new visual identity and our personality in a way that is fresh and modern and contemporary."
