Missing a little bit of adventure in your life? Mitsubishi has the car for you.
Mitsubishi Motors Australia is encouraging users to go off-road for their next adventure in its latest campaign which aims to get viewers feeling youthful.
Launching its ‘Built for the time of your life’ platform in September 2016, Mitsubishi is building on the brand's 4WD credentials.
The spot stars three middle-aged mates who rediscover the youthful feeling that comes from putting the new Pajero Sport through it’s paces.
Richards Rose founder and ECD Adam Rose says: “We all love a good road trip but there’s nothing quite like the exhilaration that comes from getting off-road in a truly capable vehicle like the Pajero Sport. The mix of adventure, adrenalin and a little trepidation makes you feel alive.”
The campaign is made up of TV, digital & dealership collateral.
Credits
Client: Mitsubishi Motors Australia
Head of Marketing Communications: Darrell Jacobs
Marketing Communications Manager: Daniela Querzoli
Agency: Richards Rose
Executive Creative Director: Adam Rose
Creative Director: Chris Johnson
Head of TV and Content: Tanya Hairman
TV Producer: Amber Francis
Group Account Director: David Hallett
Account Director: Vince Prochilo
Production Company: McFly
Director: Jonathan Nyquist
Producer: Honae MacNeil
DOP: Matt Toll
Editor: Toby Denneen
Post Production: Blockhead, Sydney
VFX Supervisor: Stefan Coory
Producer: Greg Fyson
Sound: Rumble Studios
Composer: Johnny Green
