Check out the latest spot from Kellogg's Coco Pops that makes breakfast a fun game of Marco Polo with little chocolate swimmers.
The spot takes the audience into the bowl with the cereal coming to life to play the game.
FMS creative director, Andreas Wanda said “There was very little activity in the liquid and that boiled down to the scale at which we were viewing, So we made the decision to scale it up and turned down the viscosity to give us more detail in our splashes. We also needed to see some curve in the liquid caused by surface tension around every Coco Pop. Unfortunately this doesn't just come out of the box when using specialist 3D software so in order to achieve this it required a multi-step process."
Production and VFX: FSM
Creative Directors: Andreas Wanda/Emile Rademeyer
Executive Producer: Dean Sutherland
Producer: Tina Braham
Senior Art Director: Gerhard Myburgh
Senior Copy Writer: Paul Suters
Agency Producer: Rachel Devine
