LJ Hooker and The Holla Agency have moved away from its 'LJ Hooker you're the best' tagline, with its new direction focusing on making dreams come true.
The Holla Agency was appointed in August to work with LJ Hooker to help shift perceptions of the brand to a modern and relevant one.
The Holla Agency’s work aims to drive a new promise for the brand with the 'Make Dreams Happen' tagline.
According to LJ Hooker CEO, Grant Harrod the new tagline is an "emotive, aspirational declaration that is entirely focused on who matters most; the customer."
“Our aim is to create world-class experiences for our people and our customers, helping them achieve their aspirations and dreams through property,” he said.
The agency has brought this to life with the launch of a new television commercial that appeared on TV screens throughout Australia on Monday evening (16 November).
The campaign will be supported through a "comprehensive" media-buy across various time slots on Australia’s dominant television network Channel Nine, including The Block finale.
The Holla Agency CEO, Alex Allwood said, “Our ambition is to work with brands like LJ Hooker who are putting customer experience at the heart of their organisations and who recognise that customer advocacy represents future business growth.”
