Land Rover has extended the brand's elegance with a limited number of personalised pyjamas for Aussies burning the midnight oil to watch the Rugby World Cup.
Land Rover has extended the brand's elegance with a limited number of personalised pyjamas for Aussies burning the midnight oil to watch the Rugby World Cup.
The campaign, which has centred on social media, was created by agency Spark44 and launched by Land Rover Australia ambassadors posting photos of themselves in their personalised #FirstClassRugby pyjamas across their social media channels.
The overwhelming response saw the first available pairs snapped up, followed by three new releases of PJs. To date, more than 260 pairs of personalised PJs have been given away.
Land Rover’s social media channels have also been inundated, with more than 16,000 likes on #FirstClassRugby posts and a flow-through to people tagging their friends in Land Rover posts.
Creative credits:
Agency
Creative Director: Ryan Moore
Account Director: Richard Grant
Socia Media Manager: Madeline Arnold
Client
Tim Krieger General Manager, Communications and Public Relations Jaguar Land Rover
Bethany Hackshall, Communications & Digital Executive
PR
Black PR, Naomi Parry
Media agency
Mindshare
