New Zealand celebrity chef Ben Bayly heads Jarlsberg's “Make a Sandwish” campaign, trading the traditional fruit cake filling in wedding cake for a sandwich.
Bayly, a judge on My Kitchen Rules New Zealand, also manages to transform Gaspacio Soup, and Mac and Cheese into sandwiches; highlighting the versatility of Jarlsberg as both a cooking and entertainment cheese.
The campaign will feature in Australia and New Zealand across all digital channels. The rollout complements the brand's digital strategy, according to Vittoria food and beverage managing director Rolando Schirato.
“We are very focussed on digital and specifically social at present and interacting directly with consumers is proving incredibly valuable for us,” Schirato said.
Agency: Perfect Fools (Sweden)
Client: Vittoria Food and Beverage/TINE
Art Director: Phillip Arvidsson
Creative Director & Copywriting: Patrick Dry
Lead Producer: Hannah Bradford
Producer: Madeleine Modig
Photographer: Alexandwer Radsby
Second Camera & Motion artist: Karl Nord
Chef/Talent: Ben Bayly
