JWT Sydney has produced its first work sine it won the creative account for flea and paralysis tick protection brand Bravecto.
J. Walter Sydney has revealed its first work for MSD Animal Health's flea and paralysis tick protection brand, Bravecto.
The WPP-owned agency won the account in August.
The campaign aims to demonstrate the difference between Bravecto and other brands, arguing that the brand lasts longer than its competitors.
In an attempt to differ from the common comparison ad, the spots feature a theme park for dogs and cats to go wild, to inject some fun in the category.
J. Walter Thompson Sydney ECD Simon Langley says the ad taps into the different personalities of dogs and cats to get the attention of viewers.
MSD Animal Health marketing lead ANZ Vanessa Gattellari says: “When we chose to work with J. Walter Thompson we were looking for a long-term strategic and creative partner to take Bravecto to the next level.
“We believe this new campaign is designed to engage pet owners in both a fun and informative way that reflects Bravecto’s core brand position.”
The 30-second dog and 30-second cat spots are extended nationally across TV, digital and social mediums.
