The City of Sydney has begun rolling out its Christmas campaign and you can forget red and green! Sydney does things a little bit differently for Christmas.
Forget the red and green, Christmas is more colourful in Sydney.
The City of Sydney has begun rolling out its Christmas campaign, created by brand and design studio Holt.
The campaign creative centres on the clean-lines of a triangular, tree shaped identity, as the "contemporary distillation of a recognisable Christmas motif".
The tree itself is further made up of hundreds of smaller, "prismatic triangles in a myriad of bold, rich, jewel-like colours".
It will run across metrolights and citylights, city flags, banners, large-scale outdoor billboards, posters, print and online advertising, website, promotional collateral, experiential executions, digital applications and retail activations.
For more Christmas campaigns:
Bonds launches Christmas campaign
Kmart counts down to the big day
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