The Reactor Group helped Vision Super launch a campaign geared towards its new innovation and disruption investment offering.
Industry super fund Vision Super has launched a new campaign, created by independent agency The Reactor Group, for its latest investment option Innovation and Disruption.
The low-cost and low-carbon sustainable super fund has launched an offering geared towards investment in tech.
“This investment option is letting ordinary Australians use their superannuation to share in the financial success of some of the coolest technology brands on the planet, with the fund investing in some of the world’s leading tech stocks," Angus Smallwood, The Reactor head of strategy says.
"We wanted to show that this super option can turn anyone into a tech entrepreneur.”
Lauren Johnson, Vision Super manager of marketing and communications, says the campaign for the company's new offering had a "fresh, contemporary look complemented by a simple, compelling message”.
Campaign work included development of a new website, as well as ads across various digital platforms.
Credits
Client: Vision Super
Agency: The Reactor
Digital: The Reactor Group (TRG)
Straight Out Digital Creative Director: Nick Brown
Head of Strategy: Angus Smallwood
Managing Director: Phil Childs
Senior Art Director: Russell Neill
Copywriter: Eryn Crowl
Copywriter: Angus Smallwood
Graphic Designer: Sophie Jeffries
Head of Digital: Simon Blangiardo
Head of UX/UI: Christian Fish
Senior Web Graphic Designer: Olivia Maine
Senior Web Developer: Helena Gunn
