A story shared by kids in hospital battling to get back to the things they love.
Hospitals United for Sick Kids, in collaboration with partner agency CHEP, has launched an animated short film titled Blip: Lightyears from Home.
The film, produced by Assembly, Finch, and Sonar, follows Blip - a lovable space creature, on a journey to return home. Blip, though not sick, is displaced and desperately missing home.
Their journey back is unpredictable, full of ups and downs. Like Blip, kids in hospital can also feel lightyears from home. This campaign will drive support to help them get home to the things they miss.
More than just a character in a story, Blip is a symbol that partner brands can use to show their support for Hospitals United for Sick Kids, and something consumers can look out for when they shop.
In partnership with national brands like Coles, Arnott’s, Lowes and Swisse Wellness, Blip is set to take over shelves in stores around the country.
Each purchase featuring Blip or the Hospitals United for Sick Kids logo will contribute to vital funds for research, technology, treatments, and services benefiting sick children across Australia.
The fifth edition of the Hospitals United for Sick Kids and Coles $2 donation card campaign will run in Coles supermarkets nationally between April 10-23, 2024.
Blip's story will be brought to life through a multimedia campaign across TV, outdoors and social media. Extensive reach is being ensured through collaborations with TikTok, oOH Media, Channels 7,9 and 10, along with Val Morgan.
Newly appointed Hospitals United for Sick Kids CEO Nicky Bowie said Hospitals United for Sick Kids is the only charity that is for all kids, all diseases, all injuries.
"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping by choosing products that help sick kids get back to the things they miss," said Bowie.
CHEP executive creative director Paul Meates said one highly successful product has rapidly grown to two, then three, and so on.
"We suddenly needed something to tie them together. Something emblematic of what it’s like to be a kid in hospital. And something that could appear on any product to make it instantly recognisable as a product that helps sick kids get home from hospital. Blip was our solution – a cute, vulnerable space character far from home," said Meates.
Swisse national sales manager – category & shopper Victoria Garcia said the company's partnership with Hospitals United for Sick Kids allows it to deliver value to the shopper and a seamless way for them to contribute to community.
"Through their regular shop, simply by making a choice at the shelf," said Garcia.
A range of Blip merchandise is also set to launch later in the year, with all proceeds being donated to Hospitals United for Sick Kids.
The campaign follows the organisation’s recent rebrand from Curing Homesickness to Hospitals United for Sick Kids and will help boost the more than $7 million raised since 2019 to support its mission of getting sick kids home to the things they miss the most.
Credits:
CLIENT: HOSPITAL UNITED FOR SICK KIDS
CEO: Nicky Bowie
Marketing and Communications Lead: Shilpi Khanna
Corporate Partnerships Manager: Tammy Grillo
National Coordinator: Kim Roberts
Social Media Manager: Danielle Johnson
AGENCY: CHEP NETWORK SYDNEY
PRODUCTION COMPANY: ASSEMBLY
Director: Matt von Trott
Executive Producer: Jane Oak
Laad Art Director + Lead Animator: Joshua Fourt-Wells
Animator: Frankie Principe
Animator: Elliot Stronge
PRODUCTION COMPANY: FINCH:
CEO: Rob Galluzzo
Managing Director / Executive Producer: Corey Esse
Executive Producer: Loren Bradley
MUSIC / SOUND: SONAR MUSIC
Original Music Composition: Matteo Zingales
Additional Music + Production: Josh Pearson
Vocalist: Josie Mann
Senior Sound Designer: Andy Stewart
Head Of Sound: Timothy Bridge
Producer: Haylee Poppi
Executive Producer: Sophie Haydon
