Athletes and audience alike take calculated risks in HooZu's 'The Calculated Man' for Unibet
To create an authentic and engaging campaign to highlight its platform’s athlete statistics and historical data, Unibet partnered with HooZu to develop a content series designed to gain traction on social media.
'The Calculated Man' is a four-segment video content series that shows its audience how using the global gaming operator will give them the edge they need to take a calculated risk and place a better bet.
The series features UFC champion Tyson Pedro, AFL's Kane Cornes, NRL player Corey Parker and dual international, Lote Tuqiri. Each segment reveals how one of these professional athletes functions as a calculated risk taker, then challenges the viewer to be calculated in their risk taking too.
The campaign also shares intimate details about these players, such as their signature moves and what gets them into the zone before a big game. The idea was to create more engaging content while alluding to the knowledge and data that UniBet provides its users.
'The Calculated Man' is already proving its worth, with the initial video of Tyson Pedro achieving a 40% engagment rate on Tyson's social channels within a five-day period.
