Hilton Worldwide launches its biggest global push to date with Stop Clicking Around campaign.
The Stop Clicking Around campaign is the 97-year-old hotel owner’s first with London-based agency Fold7, which won the account at the beginning of the year.
Set to the Rolling Stones’ I Can’t Get No, the ad encourages customers to book directly in order to receive exclusive discounts and other benefits, telling them to start ‘indulging’. It features a wide target market including couples, families, business people and singles at various destinations across the globe.
With alternatives such as Airbnb continuing to grow in the market, traditional hotel brands now have to revamp marketing and advertising methods.
Fold7 CEO Marc Nohr says the new campaign is set to take the brand to its next stage of growth.
The campaign will run across TV, digital, billboards and The Rolling Stones magazine.
