Kayo launched last month, offering Australians more than 50 sports to watch on demand.
Recently launched streaming platform Kayo has released its first campaign aimed at educating Australians.
Dubbed the 'Netflix for sport', Kayo launched last month and allows users to stream more than 50 sports live and on demand.
The national campaign, created by Havas, features sports stars such as Ben Simmons, Ash Barty and Latrell Mitchell.
Havas has been working with the newly-launched platform behind closed doors since the beginning of the year while the service was being built, developing its brand name, identity and strategy.
The agency won the full-service account for Kayo, handling its media and creative.
Host/Havas managing partner Naren Sanghrajka said it's a rare opportunity to get involved with a "game-changing" product like Kayo.
"It’s been an incredibly exciting journey over the last year as we’ve worked through the formation of the business, product and communications,” Sanghrajka said.
The campaign rolls out across out of home, which features more than 50 athletes and 2,000 pieces of locally tailored material.
It will also be pushed on radio and social media.
Speaking to AdNews at the time of launching, Kayo CEO Julian Ogrin boasted its independent status, which it aims to communicate in this campaign. Read more here.
Credits
Havas Group – Host/Havas, Havas Media, Red Agency, One Green Bean
Kayo Sports Creative Team
Fin Design & Effects
Accordant
Adobe
Wellcom
