Seven-minute H&M film sees Kevin Hart mimic the football mega-star in preparation for his role in a faux biopic.
Swedish retail giant has H&M and Adam&EVE/DDB has revealed the full-length version of its latest film starring David Beckham and comedian Kevin Hart.
The six-minute and 50 second spot, promoting H&M's Modern Essentials selected by David Beckham range, shows an enthusiastic Hart taking up residence in the football star's home in order to prepare to take on the role of Beckham in a fictional biopic, I, Beckham.
The hilarious short film shows Hart mimicking Beckham's every move – in true method-actor style – in order to gear up for his role.
“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign," said Hart.
The spot was directed by Fredrik Bond through Sonny London and was edited by Marshall Street Editors with post-production by The Mill.
Earlier this month, a 30-second teaser of the film was released, showing Beckham reluctantly agreeing to have Hart shadow his every move.
The collection lands in stores in October and 'Modern Essentials Selected by David Beckham Autumn 2015' campaign will take in TV, print and cinema as well as outdoor installations.
