Kids give their shoes plenty of grief: running, climbing, puddle-stomping and lunch-time sport. So Clarks wants you to give them shoes that can handle it.
Clark's new 2015 back to school campaign, by independent shop Mustard, will roll out across social media, video, content marketing and visual merchandising throughout the summer.
Mustard MD Daniel Penny said the concept is "derived from our understanding that quality school shoes need to fulfil a range of roles."
The campaign showcases three shoes from the Clarks back to school range including the machine-washable "cross hype" trainer, the anti-scuff "mighty tuff" shoe and the classic "daytona" which is available in 184 sizes.
Clarks marketing manager Melena Birtles said: "Students spend upwards of eight hours a day in their school shoes. Mustard's approach to the project encapsulated the desire for parents to provide lasting footwear for their kids in and out of the classroom in a fun and engaging manner."
