Showcasing Vitamin C Daily Tinted Fluid with SPF50+.
Pedestrians on Swanston Street in Melbourne have witnessed an anamorphic illusion showcasing Garnier’s Vitamin C Daily Tinted Fluid with SPF50+, combining tinted glow and SPF50+ protection.
There is a print, 3D billboard situated in Auckland Central for those in New Zealand,
Following Kérastase’s OOH success, Garnier also decided to engage MADE THIS to elevate their OOH experience.
Garnier marketing director Alexander Bachem said the brand is excited to share Vitamin C Daily Tinted Fluid with SPF50+ with their loyal customers and those discovering Garnier for the first time.
"This product is a perfect blend of innovation and skincare, providing powerful protection with a touch of radiance," Bachem said.
"The collaboration with the MADE THIS team on the creative launch assets has been instrumental in bringing this vision to life."
Garnier brand manager Dana Del Rosso said she is extremely pleased with how the creative vision has come together for the launch of our Vitamin C* Daily Tinted Fluid with SPF50+.
"The MADE THIS team has been exceptional throughout the entire process, making what could have been a complex task feel seamless. Their attention to detail, responsiveness, and creative expertise have helped us bring our product to life in a way that truly resonates with our audience," Del Rosso said.
"It’s been a pleasure collaborating with such a dedicated and talented team."
MADE THIS head of creative technology Marie-Celine Merret said Anamorphic 3D creative lends itself so well to a product launch such as this one for Garnier.
"From concept to first draft of our 3D animation was just about two weeks, that really demonstrates the collaborative nature between us and the L’Oréal team, and it was a true pleasure to work on this,” Merret said.
The campaign features a D-Class tram, travelling the St Kilda Road tram routes, travelling past the L’Oréal Groupe office, and a number of Digital OOH sites across Melbourne, Sydney, and New Zealand.
The MADE THIS team have also made a number of digital and print spots for Garnier’s retailers as well as internal launch materials for the Garnier team at Melbourne L’Oréal Head Office.
