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For its new season campaign, G-Star have looked to Tinder with the launch of a denim matchmaker. The tool aims to take the guess work out of selecting denim, with a series of quickfire questions aimed at finding out "how do you wear yours."
In addition, the brand is partnering with photographer Ellen von Unwerth for the second time. The launch also includes a television commerical featuring a soundtrack from P.Diddy and Pharrell Williams - "Finna Get Loose."
