Forty Winks is encouraging Australians to wake up to the importance of sleep.
Forty Winks has revealed a new advertising campaign, by AJF Parnerships, to promote new brand positioning ‘Serious About Sleep’ that highlights the benefits of sleep.
The promotion is built on the insight that people are simply not getting enough sleep.
The 90-second online film aims to encourage Australians elevate the importance of sleep as one in four Australians lack sleep, restraining their ability to perform. Benefits of getting enough sleep results in improving energy, judgement, immunity, memory, happiness, reduce anxiety, and even attractiveness.
Forty Winks has stated that sleep is incredible and has been helping Australians get better night’s sleep for 34 years.
