Fitbit with a side of swagger.
Fitbit is all about its latest wearable device, Blaze, in its new global campaign.
Blaze is sleek, stylish and smart – if you’re asking Fitbit, that is. It is set to rival Apple’s smartwatch, but the fitness brand is differentiating itself by calling itself a "smart fitness watch".
The 90-second clip follows a #fitspo couple running, sweating, drinking green stuff and generally doing what people do in fitness brands ads. Although, they don't seem to be crying or cursing at each other while exercising so it hardly seems realistic.
The YouTube video by Agronaut highlights the functionality of the watch to go from the gym to a romantic dinner with the Mrs.
The video has already been watched nearly 300,000 times in the past two days on YouTube and Facebook, which makes us think, what would Apple think about this?
