Just as winter hits Australia, Tourism and Events Queensland is reminding us of a time when people booked summer holidays, blue skies kept you warm and daily boat trips were a regular jaunt.
TEQ's new campaign, 'Every Shade of Perfect', puts the spotlight on the Whitsunday Islands, boasting how the footage was shot on a smartphone - no filter needed.
The campaign is supported by a retail campaign, 'Perfect from Every Angle', produced by the Whitsundays marketing and development Ltd (WMDL) with travel website Wotif.com.
Credits
Client: Tourism and Events Queensland
Creative agency: The Hallway
